Fernando Baz

Fernando Baz

Strategy execution expert - Speaker


Fernando has been a Management Consultant for more than 20 years with a focus on Strategy, Organisation and Change Management, and with a further specialisation in the Science of Strategy Execution and Balanced Scorecard.

He is helping many different Southern African organisations to develop, manage, monitor and implement their strategies using the Strategy Execution Model.

Before working in Africa, Fernando worked for 7 years in the consulting firm founded by Drs. Robert S. Kaplan & David P. Norton, where he had the opportunity to implement the Strategy Execution Model in many private and public organisations, and across different industries and cultures. Some of these companies were awarded with the “Balanced Scorecard Hall of Fame”.

During his 20 years as a management consultant, Fernando has developed a deep knowledge of the different elements of the Strategy Execution Model. In this field, he has built various tools and concepts like Management Capacity Analysis for Strategic Initiatives prioritisation, a Personal Scorecard Model linked to Strategic Measures and Strategic Initiatives and a Strategy Communication message-audience matrix.

Fernando has also extensive experience as training instructor in Strategy Execution and Balanced Scorecard.
While completing an MBA at the IESE Business School, Fernando developed an interest in the Media Industry, through his studies at the Institute for Media and Entertainment in New York. This culminated in the publication of a book entitled “Digital Terrestrial Television, an impossible business?”

Prior to his MBA, he worked for 5 years at Accenture in the fields of Change Management and Strategy & Organisation. Even though some of those years were out of the Strategy world, they have been very influential to him, shaping his conviction that in the strategy discipline you need as much left brain thinking as you need right brain thinking.

During all of these years he has established an international career working and studying in Spain, Mexico, the United Arab Emirates, USA and now focused on the Southern Africa region.

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