Strategy Execution Model – Part 1


Introduction & overview of the Kaplan-Norton Strategy Execution Model

This module will explain the overall strategy execution model created by Professor Robert S. Kaplan and David Norton. It includes the strategy formulation, the strategy mapping, the strategic measures or Balanced Scorecard and the Strategic initiatives.


  • Stage 1: Define your strategy in a continuously changing environment
  • Stage 2: Develop your Strategy Map & Balanced Scorecard
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